Crewdible OMS Redesign
About
Crewdible's Online Management System (OMS) allows users to seamlessly manage their online stores within a single application. Key features include monitoring available stock, managing reserve stock for special events, and seamlessly publishing products across various marketplaces.
Problem
First-time users often struggle to navigate the Crewdible dashboard, specifically in locating marketplace product settings and accessing detailed transaction data. This friction disrupts the user experience and hinders the platform's business goals.
The Goal
To redesign the Crewdible OMS website and mobile app to improve the discoverability of core features, streamline dashboard navigation, and provide an intuitive experience that attracts and retains new users.
User Flow
To solve the navigation friction, I redesigned the user flow to minimize the steps required to reach marketplace settings and transaction data. This streamlined flowchart maps out a more direct and logical journey, ensuring first-time users can easily navigate the core features.
Wireframe
During the wireframing phase, we focused on restructuring the dashboard's information architecture. We explored multiple layouts to ensure that essential tools—such as stock management and marketplace integrations—were prominently displayed and accessible without cluttering the interface.
Style Guide
To ensure visual consistency across both web and mobile platforms, I developed a comprehensive UI Style Guide. By utilizing clean typography (Inter and Poppins) for maximum readability and aligning the color palette with Crewdible's brand identity, the resulting interface feels professional, modern, and trustworthy.
Prototype
The high-fidelity designs were transformed into interactive prototypes in Figma to simulate the real user experience. This dynamic prototype was crucial for validating our new navigation structure and layout improvements with actual users before handing the designs over to development.
Web Design
Mobile Design
Product Successes 👏
Currently the product is still in the development stage on several features, and has achieved a 24% increase in user satisfaction compared to the previous version.
What I Learned 🌱
Working on Crewdible taught me the critical importance of testing and gathering user feedback during the early design phases. Because we only began collecting feedback a few weeks after release, I learned firsthand that earlier validation could have saved valuable development time and driven stronger design decisions.
